Working on the UEFA EURO 2020 Trophy Tour was about more than just transporting the trophy—it was about bringing fans across Europe together, igniting unity and anticipation for the tournament. The goal was to create immersive experiences that celebrated football’s power to connect people and places.
Input
Our mission was to capture the energy of football fans and reflect the unique cultural vibe of each host city. Extensive research into local cultures and fan sentiment was key to ensuring our designs would resonate emotionally and create a strong connection with the audience.
Process
My Role:
I was responsible for designing large-scale environmental graphics, installations, and 3D elements that reflected the essence of each host city. I ensured the visual narrative was both cohesive and adaptable for different locations across Europe.Collaborative Elements:
While I led the design process, I worked closely with stakeholders to align the tour’s vision with UEFA’s branding and ensure consistency across the installations. This included collaborating on physical and digital elements for an inclusive fan experience.Design Philosophy:
The designs integrated local stories and landmarks with dynamic visuals, creating a sense of pride and excitement among fans. The installations were adaptable to each location but maintained a unified look that celebrated the spirit of football.
Output
The result was an engaging and memorable Trophy Tour that brought fans closer to the UEFA EURO 2020 event. Our designs effectively captured the unique essence of each host city, creating a sense of unity and anticipation among fans. When the tour was paused due to the pandemic, it hit hard—not just as a project setback but as a reminder of the world's uncertainties. Yet, in this pause, we found a silver lining. It was a real-life lesson in adaptability and resilience, qualities that are as essential in life as they are in football. While we couldn't continue as planned, the project's spirit lived on. It reminded us that sometimes, it's not about reaching the destination, but about the journey and the ability to navigate through unexpected turns.
