RelaxPalm, a wellness brand based in Santa Cruz de La Palma, has been steadily expanding its presence, with potential growth into Miami on the horizon. The project aimed to establish an elegant and cohesive brand identity that embodies the principles of relaxation, luxury, and professionalism. Through thoughtful design choices in typography, color, and imagery, we crafted a visual language that resonates with the brand’s core values and appeals to its diverse clientele.
Input
The objective was to create a sophisticated and recognizable brand for RelaxPalm that reflects its ethos of wellness and exclusivity. This included developing a refined visual identity through typography, color palettes, and image treatments tailored to corporate tones using LUTs, ensuring consistency across all brand touchpoints.
Process
Strategic Vision:
The foundation of the branding strategy was to communicate RelaxPalm’s core principles—relaxation, elegance, and luxury. We aimed to create a design language that not only conveys serenity but also aligns with the aspirational nature of the brand as it grows beyond its original location.Creative Development:
Typography played a pivotal role in shaping the brand’s personality. Ivy Presto, Ivy Mode, and Helvetica Now Display were selected for their ability to convey modernity and sophistication while maintaining approachability. These choices were complemented by a carefully curated color palette that emphasized soft, calming tones, enhancing the brand’s wellness focus.
Output
The resulting brand identity successfully positioned RelaxPalm as a leader in the wellness sector. The combination of elegant typography, soothing color palettes, and professionally treated imagery reinforced the brand’s commitment to luxury and professionalism. As RelaxPalm continues to grow, its refined visual identity provides a strong foundation for future expansion, connecting with clients through a seamless and immersive experience.
