The Politician Season 1 Campaign, led by Spark - Brighter Thinking, reimagined promotional strategy by crafting a visually captivating narrative for Netflix’s satirical drama. The campaign fused striking key art with a localized approach, targeting diverse European audiences through both social media and Out-Of-Home (OOH) channels. By emphasizing the series’ vibrant character dynamics and dark comedic tone, the campaign sparked curiosity and conversation, connecting viewers to the story even before they pressed play.
Input
The campaign aimed to promote the series across Europe by establishing a distinctive visual identity for 'The Politician.' Our focus was to capture the show's sharp satire and vibrant character dynamics through impactful key art, both for social media and Out-Of-Home (OOH) platforms.
Process
Strategic Vision:
The core of our creative direction was to convey the tone of 'The Politician'—a blend of ambition, charisma, and dark comedy. The visuals needed to appeal to an international audience while remaining true to the show's character-driven storyline. Our goal was to create artwork that sparked interest and conversation around the series.Creative Development:
As Senior Art Director, I worked on the development of the key art layouts, contributing to the visual composition and localization of assets for different European markets. Collaborating with the creative team, I ensured that each piece carried the essence of the show while being adaptable to various formats and contexts, from digital social media content to large-scale OOH installations.Interactive Engagement:
The challenge lay in creating region-specific adaptations that retained the integrity of the original key art. We carefully adjusted designs to match cultural contexts, optimizing the creative for maximum resonance while maintaining a cohesive campaign identity.
Output
The final campaign achieved widespread visibility, effectively conveying the irreverent, colorful world of 'The Politician' to diverse audiences across Europe. By delivering consistent yet locally resonant visuals, we successfully amplified the show's reach, driving audience engagement both online and in public spaces.
