The project involved creating a brand identity for Milliseconds Faster, a startup in fitness and technology that enhances sports performance through cognitive training. The challenge was to craft a visual language that reflected the company’s innovative and science-driven approach.
Input
The focus was on understanding athletes who seek competitive advantages through cognitive and physical improvements. This exploration was crucial to developing a brand identity that resonates with both professional athletes and fitness enthusiasts, highlighting the startup’s commitment to scientific innovation.
Process
My Role:
I was responsible for the entire visual identity, including branding, poster design, digital assets, and motion design, ensuring the brand's message of empowerment and innovation was conveyed across all platforms.Design Philosophy:
The Fibonacci sequence guided the structure of text styles, grids, and color tints. This approach reflected the blend of neuroscience and technology, aligning with the startup’s mission of enhancing sports performance through scientific accuracy and innovation.Visual Identity:
I created bold, vibrant contrasts that represented the athletic and innovative spirit of Ms Faster. Each design element communicated the precision and intensity of cognitive training for combat sports.Digital Assets:
I designed digital assets that reflected the brand’s energy, ensuring a strong online presence that resonated with the target audience.
Output
The final brand identity was a bold and dynamic reflection of Milliseconds Faster’s mission. The design balanced innovation with athleticism, establishing a clear and compelling visual presence that resonated with the target audience.
