"Fibre Cities" is an arcade game designed to showcase the high-speed fibre connectivity offered by Openreach. Set to be played on interactive billboards around the UK, the game was intended for launch in March 2020 but was postponed due to Covid-19. The game's innovative setup allows players from different cities to compete against each other in real-time, showcasing the speed and reliability of Openreach's fibre network.
Input
My role began with an in-depth analysis of Openreach's vision for demonstrating their network's capabilities. Opting for a bold colour scheme of magenta and blue against black, the intention was to capture the essence of speed and technology, making the abstract concept of fibre connectivity tangible and engaging.
Process
My Role:
I led the design of the game’s visual identity, including brand elements, 3D assets, and game interface design. I independently managed the creative direction while collaborating on technical development.Design Development:
Iterative feedback helped shape the game's visuals, ensuring the design reflected Openreach’s network capabilities. The design aimed to create a visually compelling experience that communicated speed and real-time interaction between players across cities.
Output
The final brand identity for "Fibre Cities" is a vivid representation of Openreach's fibre connectivity, using the chosen colour palette to create a sense of movement and energy. This identity not only captures the attention but also symbolises the game's core concept of connecting players across distances with unparalleled speed. The design invites users into an exciting, technology-driven experience, emphasizing the power of Openreach's fibre network to facilitate instant, seamless connections.